#FakeUX

LinkedIn | May 8, 2017

"If your organization has UX/UI Designers, it has #FakeUX. UI (User Interface) is the final development phase of the front-end presentation layer of a site or application. If you’re waiting until then to consider UX (User Experience) you missed the boat. Not only that, but you left visual design lost somewhere back in the jungle. In between the work of UX and UI lies the visual design phase, which takes over after most of the UX work is complete. UX and UI are two very distinct disciplines and combining the two also combines the third, of visual design..." 


Coloring Visual Design with the Science of UX

LinkedIn | April 29, 2017

"When leveraged to its’ fullest and integrated with visual design, User Experience (UX) can empower art with a degree of science to improve brand impact and experience. The scientific rigor of UX can inform and guide visual design in a number of areas, from navigational color systems to corporate identities and logo design..." 


A UX Engagement Plan for 'Big League' Results

LinkedIn | Nov 16, 2016

"Many organizations lack the on-staff User Experience resources to leverage established best practices and contextual learnings that can be crucial during a redesign project. Hiring a UX professional on a project basis may be the answer, but what kind of studies and deliverables should be expected? How can you assure efforts will be compatible with internal development cycles? Is there an off-the-shelf plan that can relied on to deliver meaningful results?..." 


Site Map Evolution: Best Practices Are Dead – Long Live Best Practices

LinkedIn | Nov 3, 2015

"Many organizations lack the on-staff User Experience resources to leverage established best practices and contextual learnings that can be crucial during a redesign project. Hiring a UX professional on a project basis may be the answer, but what kind of studies and deliverables should be expected? How can you assure efforts will be compatible with internal development cycles? Is there an off-the-shelf plan that can relied on to deliver meaningful results?..." 


Why Even Print Projects Need UX

UX Mag | Oct 6, 2014

"...While the role of all touchpoints, including printed pieces, need to be considered within the context of the consumer journey and brand experience, there’s also the matter of the usability of printed pieces and how users interact with them..."


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UX Mag | May, 15 2014

Brand experience metaphors are based on real world interactions and help bring a brand's nature, character, and function to life. Discovering a brand experience metaphor facilitates effective brand planning based on accurate user ecosystems and can lead to designing effective customer journeys that yield measurable results when planning campaigns and user touch points across channels (online, print, mobile, in-store, app, etc.).”...


 MobileMarketer.com April, 14 2014

...“When creating email with mobile users in mind, designers should think in terms of lists and easily scanned information, not prose and essay,” said Tom Schneider, associate partner and group experience director at Rosetta, Princeton, NJ. "These are not the written letters of days gone by,” Mr. Schneider said. “In the mobile context, these are quick three to four second distractions that are either immediately meaningful or gone in a tap.”...


UX Mag | July, 8 2013

As advertising adapts to the digital age, new players are supplementing the traditional design and copy teams of the Mad Men era. Technologists and customer experience professionals are taking positions on the new starting lineups. This poses new questions that we must consider. How does this new team make-up affect the traditional advertising model that relies heavily on the “big idea?” Is the big idea now a smaller part of the equation or is it even bigger now as ideas become empowered by their digital incarnations?


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UX Mag | November, 16 2012

As the user-experience field has been maturing, certain unique disciplines have emerged, like user researchusability testing, content strategy,information architecture, and experience design.

While different organizations may have UX departments named after any one of these disciplines, this article focuses not on taxonomy or the UX/XD service offering as a whole. Rather, it will examine the distinct “experience design” discipline itself and how this discipline can add value within the agency setting.


Rosetta Currents | February, 03 2014

The latest advance in web design sweeping the Internet is moving into the healthcare/pharma space. Responsive web design (RWD) is a web design and development method that enables a Web site to respond to a user’s screen size and orientation as well as to provide an optimal viewing experience. Major brands everywhere have been embracing the trend in order to meet the rise of viewership on mobile devices.